Gehrlicher U.S. opens Distribution Center in New Jersey
Newly established U.S. branch of leading German photovoltaic company plans to serve installers through value-added reselling business.
Springfield, N.J. – Gehrlicher Solar AG, one of the global leaders in commercial photovoltaic power systems, today announced that its U.S.-based subsidiary, Gehrlicher Solar America Corp. (GSAC), has opened a Distribution Center in Springfield, NJ. The new 25,000 sq.ft. facility, will also serve as headquarters for Gehrlicher’s U.S. project business. The company plans to serve the residential and small commercial segment through distribution of panels, inverters, racking systems and complete kits.
“This is a logical next step in our U.S. strategy”, explains Dr. Stefan Parhofer, CEO of Gehrlicher U.S. “This business model is very successful in Europe and we have clearly identified a need in the U.S. to offer value-added reselling services. Gehrlicher can immediately leverage its global purchasing power with Tier 1 suppliers like First Solar, Yingli and SMA. We think the efficiencies in this segment can be improved dramatically, which lowers cost for installers and makes PV ultimately more competitive.” The new business unit will be run by David Rarrick, former EVP at Aztec Solar, who joined Gehrlicher on July 1st.
Gehrlicher has just recently strengthened its project division by hiring Jerry Shinn as SVP for Project Sales and Peter Farlekas as Director of EPC. Jerry Shinn and Peter Farlekas both worked previously at Gloria Solar and have executed a capacity of over 12 MWp in projects in the past 12 months. Gehrlicher’s project business is currently focused on the distributed generation business in the North-East.
Recently, Gehrlicher was awarded two projects for a total of 1.3 MWp capacity from NJR Clean Energy Ventures (NJRCEV), a subsidiary of New Jersey Resources (NYSE:NJR). NJRCEV offers low carbon, clean energy solutions through its residential and commercial solar programs and has developed projects totaling more than 26 MW throughout New Jersey. “Gehrlicher is a recognized global leader of commercial solar projects,” said Stan Kosierowski, President of NJR Clean Energy Ventures. “We are proud to partner with organizations like Gehrlicher who have made a commitment to New Jersey, and leverage their expertise to provide our customers with renewable energy solutions.”
Gehrlicher will be exhibiting at Intersolar North America 2011 running from July 12-14, 2011 in San Francisco, which attracts over 22,000 industry professionals searching for the latest news, research, advancements and developments in the areas of photovoltaic and solar thermal technologies.